Well, what you need is all the base material used in the Business Plan you’re pitching. Visuals shouls include: details on the marketing plan (preferably with examples), details on the financials (specially ROI) and a comprehensive target market presentation.
Don’t use some template to pitch your business, use the ACTUAL info you have created for the biz plan.
A little while ago I did an article for BusinessWeek on precisely this topic. Check out the link below for an article entitled “Pitch Coach”, and then be sure to follow the “Related Items” link to the suggested sequence. Here’s what it says in a nutshell:
Company Title Page
Start with the name and logo of the company, the name and title of your presenter, a one-line description or tagline about the company, and the dollar amount of the round you are raising.
Business Overview
Boil down your elevator pitch to one sentence. Tell us what you sell or do in very concrete language. This sets the context for the rest of your presentation.
Management Team
Show us your talent and experience, with one line of background (two lines max!) on each member.
Market
What’s the environment in which you operate, how big are the segments, what are the pain points?
Product
How do you solve a customer’s pain? What exactly do you do? This can be illustrated with a clear product or screen shot, or a simple process diagram, but if we don’t know what you do, we won’t know why we should fund you. (But don’t spend too much time on this, since you’re pitching the company here, not the product.)
Business Model
Who pays whom, how much, for what and from where. What does this mean for annualized revenue streams?
Customers
Who are they, how many are there, how do you distribute to them, and how are they attracted and retained?
Strategic Relationships
If you have any, make sure we know about them.
Competition
Who and how threatening are they? What are the differentiation factors? Include both direct and indirect competitors. Remember that everyone has competition, even if it is just “the old way” of doing something.
Barriers to Entry
How will other potential competitors be kept at bay?
Financial Overview
Show us your top-line revenues and expenses, and EBITDA two years back and four years out.
Use of Proceeds
Where will our money take you?
Capital & Valuation
How much have you raised previously, who are your current investors, what are you looking for in this round, and how do you come to your suggested valuation?
Review
Provide a brief summary of what you said, in this same order, narrowed to the five or six most important points.
Contact Info/Next Steps
Lead us into the next step, such as a follow-up meeting for due diligence…and include your contact info!
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Well, what you need is all the base material used in the Business Plan you’re pitching. Visuals shouls include: details on the marketing plan (preferably with examples), details on the financials (specially ROI) and a comprehensive target market presentation.
Don’t use some template to pitch your business, use the ACTUAL info you have created for the biz plan.
A little while ago I did an article for BusinessWeek on precisely this topic. Check out the link below for an article entitled “Pitch Coach”, and then be sure to follow the “Related Items” link to the suggested sequence. Here’s what it says in a nutshell:
Company Title Page
Start with the name and logo of the company, the name and title of your presenter, a one-line description or tagline about the company, and the dollar amount of the round you are raising.
Business Overview
Boil down your elevator pitch to one sentence. Tell us what you sell or do in very concrete language. This sets the context for the rest of your presentation.
Management Team
Show us your talent and experience, with one line of background (two lines max!) on each member.
Market
What’s the environment in which you operate, how big are the segments, what are the pain points?
Product
How do you solve a customer’s pain? What exactly do you do? This can be illustrated with a clear product or screen shot, or a simple process diagram, but if we don’t know what you do, we won’t know why we should fund you. (But don’t spend too much time on this, since you’re pitching the company here, not the product.)
Business Model
Who pays whom, how much, for what and from where. What does this mean for annualized revenue streams?
Customers
Who are they, how many are there, how do you distribute to them, and how are they attracted and retained?
Strategic Relationships
If you have any, make sure we know about them.
Competition
Who and how threatening are they? What are the differentiation factors? Include both direct and indirect competitors. Remember that everyone has competition, even if it is just “the old way” of doing something.
Barriers to Entry
How will other potential competitors be kept at bay?
Financial Overview
Show us your top-line revenues and expenses, and EBITDA two years back and four years out.
Use of Proceeds
Where will our money take you?
Capital & Valuation
How much have you raised previously, who are your current investors, what are you looking for in this round, and how do you come to your suggested valuation?
Review
Provide a brief summary of what you said, in this same order, narrowed to the five or six most important points.
Contact Info/Next Steps
Lead us into the next step, such as a follow-up meeting for due diligence…and include your contact info!